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                        | "Even
                          with significant growth, we were able to actually increase
                          customer satisfaction without having to hire additional
                          support staff. We can directly attribute this to the
                          implementation of Soffront Knowledge Base and self help
                          tools.” 
 Joe Ayyoub,
 Director, Professional
                          Services and Support
 |  Ensim
                      Corporation, (www.ensim.com) the Sunnyvale, California-based
                      global leader in Web-hosting automation solutions, is positioning
                      itself to become a major player in the software industry.
                      Ensim provides solutions to service providers to help them
                      market and sell hosting services to small and medium-sized
                      businesses. 
 But along with dramatic growth comes challenges, unless
                      a company has conscientiously prepared in advance. One of
                      the major challenges companies can face when confronted
                      with quick expansion is how to effectively meet the onslaught
                      of customer service issues. The challenge was to improve
                      customer service even with dramatic customer growth -- without
                      incurring additional cost.
 
 Ensim selected Soffront because of its web-based functionality,
                      flexibility and the integrated suite. Soffront CRM was installed
                      in April of 2001 and has already demonstrated significant
                      return on investment.
 
 Please click here,
                      for the complete success story
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 Here
                        are five reasons that set Soffront apart:
 1. Over 10 years of experience in mid-market CRM
 2. Unmatched adaptability
 3. Deployed in days!
 4. Zero footprint Web client
 5. Integrated suite of CRM applications
 
 More information on Soffront advantages is available from
                        here
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 Soffront CRM Q&A
 Question:  What
                      is a floating license? Why is it better than a named user
                      license?
 Answer:
 A
                      floating license operates based on the number of concurrent
                      users. It does not care about who the particular user is.
                      Where as in a named user model, a license is dedicated to
                      every user. Obviously, floating licenses offer the flexibility
                      to share licenses with a pool of users and thereby reduce
                      the Total Cost of Ownership (TCO). Floating licenses reduce
                      the number of licenses required by a factor of 2 to
                      3.
 
 A typical installation needs a combination of both floating
                      and named licenses - named licenses for the administrator/manager
                      who needs unfettered access and floating licenses for occasional
                      users.
 Soffront
                      offers both floating and named user licenses. This gives
                      the twin advantages of unfettered access and reduced TCO.
 
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                        | "Soffront
                          CRM is so feature-rich and customizable that it not
                          only met that need,  but has allowed us to expand
                          our usage of the tool, thereby saving us money on other
                          software packages that are required for FDA compliance.
                          Soffront has definitely exceeded our expectations." 
 Steve Hesler,
 Director of Quality and Regulatory
 |  Inovise
                      Medical (www.inovise.com) is a privately held cardiac diagnostic
                      company specializing in low-cost, non-invasive, technology-based
                      medical solutions. Inovise has installed the defect tracking
                      module of Soffront CRM software to enhance quality processes,
                      compress product development cycles and improve customer
                      satisfaction. 
 Inovise chose Soffront CRM because the software met the
                      company’s short-term organizational needs and long-term
                      growth strategy. After researching many competing solutions,
                      Inovise ultimately selected Soffront because the product
                      was more customizable, had an overall superior design, and
                      is expected to provide the company with a better return
                      on investment. Inovise is currently considering purchase
                      of other Soffront CRM modules including Sales Force Automation
                      and Help Desk.
 
 
 Please click here,
                      for the complete press release featuring Inovise Medical.
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 April
                      8-10 2003Washington, D.C. Convention Center
 Booth #2445 (Small Business Pavilion)
 
 Soffront's CRM solutions have been popular with federal
                      Govt agencies and local/state Govt departments. Such customers
                      include divisions in the US Air Force, Army, Navy, State
                      of Minnesota, City of Fairfield and special interest projects
                      like Salt Water River.
 
 If you would like to schedule a meeting at FOSE, please
                      contact Barry
                      Richardson at 703-503-4533
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 Soffront
                      CRM Q&A  Question: Is
                      there a way to define conditional required fields? To illustrate,
                      if the country is USA or Canada, the State field is required.
                      In other cases, it is optional.
 Answer:
 Yes.
                      Define 'State' as a 'Required' field and then qualify it
                      further by providing a condition.
 
 Lets assume that you have State and Country as fields in
                      a table 'Contacts'. Here's the sequence of steps to make
                      the 'State' field as conditional:
 1. From Track, open the Contacts form using the Forms Manager
 2. Select the 'State' field and click 'Field Definition'
                      from the Edit menu
 3. Check the 'Required field' option to make it a required
                      field.
 4. Now click on the Formula button. This brings up the Formula
                      dialog.
 5. Specify the condition in the 'Where' edit box. For the
                      example mentioned above, the condition will be provided
                      as "Country = USA,CANADA"
 6. Click 'OK' to finish.
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